I'm Not Buying It This Century. The 100-Year No Buy Rule

"Last chance," "Today only special," "Sold out if not now." These phrases that work in human society are not very threatening to vampire citizens. This is because we have already witnessed that 'last' multiple times. Recently, as the trend of restrained consumption derived from human society's 'No-Buy Challenge' spreads to the vampire community, a new rule has emerged. It is named the '100-Year No Buy Rule'. The rule is simple. Before purchasing, ask yourself: "Will I still be using this 100 years from now?"

You press the payment button only when you can nod without hesitation to this question. Proof shots with the phrase "I'm not buying it this century" are uploaded to social media along with the hashtags #100 Year Rule and #100YR. Sofas, capes, perfumes, and even blood glasses. Reviews sharing that items went through a '100-year simulation' before purchase are being shared. On the surface, it looks similar to the frugality trend in human society, but the goal is different. While the No-Buy Challenge focuses on reducing consumption itself, the 100-Year No Buy Rule calculates the time to be spent with the item. It asks not 'not to buy', but 'how long will I keep it by my side'.

Underlying the spread of this trend is a 'consumption fatigue' unique to long-lived species. A distribution system benchmarking the speed of human society, product planning premised on ultra-short-term trends, and devices and fashion replaced every season have brought sensory overload to long-lived species. H, a 450-year-old citizen who pondered for decades to choose a living room sofa just last century, says, "Last century, I pondered for decades to choose a single sofa. These days, impulsively bought furniture becomes a burden in less than 40 years. It feels futile." Another 210-year-old office worker vampire added with a smile, "Humans change things as if starting life anew every time the seasons change, but we see the same season a hundred more times. It's the perfect rule for beings who have no reason to live in a hurry."

The retail industry interprets this as a signal of a 'long-term consumption market'. Product lines emphasizing durable materials, classic designs, and repairability are beginning to draw attention again. Some brands are outright offering a '100-year warranty' and introducing lines targeting vampire consumers. For vampire citizens who have witnessed the rise and fall of trends multiple times, the question "Will I still use it 100 years from now?" is taking root as an act of stepping back from conspicuous consumption to examine their own sense of time and the density of their lives. Today, once again, we pause in front of the payment button. Because impatience does not suit those who live for eternity.